Gold investors undeterred by high prices. Gold might be a luxury most can live without when times are hard, but for cautious investors, it has become a matter of necessity. Gold is the most popular precious metal investment. Investors generally buy gold as a hedge or safe haven against any economic, political, social, or fiat currency crises. The gold market is also subject to speculation as other commodities are, especially with futures contracts and derivatives. The history of the gold standard, the role of gold reserves in central banking, gold's low correlation with other commodity prices, and its pricing in relation to fiat currencies during the financial crisis suggest that gold has features of being money. Gold has been throughout history as money and has been a relative standard for currency equivalents specific to economic regions or countries. The most traditional way of investing in gold is by buying bullion gold bars. In some countries, like Argentina, Austria, Liechtenstein and Switzerland, these can easily be at the major banks. Alternatively, there are bullion dealers that provide the same service. Bars are available in various sizes. For example in Europe, Good Delivery bars are approximately 400 troy ounces. 1 kilogram is also popular, although many other weights exist. Bars generally carry lower price premiums than gold bullion coins. However, larger bars carry an increased risk of forgery due to their less stringent parameters for appearance. While bullion coins can be easily, weigh and measure against known values. Most bars cannot, and gold buyers often have bars re-assayed. Larger bars also have a greater volume in which to create a partial forgery using a tungsten-filled cavity, which may not be assay. Gold coins are a common way of owning gold. Bullion coins price according to their fine weight, and a small premium based on supply and demand. The Krugerrand is the most widely held gold bullion coin, with 46,000,000 troy ounces in circulation. Other common gold bullion coins include the Australian Gold Nugget (Kangaroo), Austrian Philharmoniker (Philharmonic), Austrian 100 Corona, Canadian Gold Maple Leaf, Chinese Gold Panda, French Coq d’Or (Golden Rooster), Mexican Gold 50 Peso, British Sovereign, and American Gold Eagle.

American Silver Eagle

The American Silver Eagle is the official silver bullion coin of the United States of America. The United States Mint first released it in November 1986. It struck only in the one-troy ounce size, which has a face value of 1 dollar and guaranteed to contain one troy ounce of 99.9% pure silver. The United States Mint certifies its content, purity, and weight. Silver Eagle bullion coins, along with American Gold Eagle bullion coins are viable investment alternatives to the gold and silver bullion coins produced by other countries. To ensure wide distribution of the coins, the United States Mint awarded a contract to Grey Advertising to assist in marketing and publicizing the coins domestically and internationally. The design on the coin's obverse taken from the "Walking Liberty" design by Adolph A. Weinman, which originally had been used on the Walking Liberty Half Dollar coin of the United States from 1916 to 1947. As this iconic design had been a public favorite—and indeed one of the most beloved designs of any United States coinage of modern times, silver or otherwise—it revived for the Silver Eagle decades later. The obverse inscribed with the year of minting or issuance, the word LIBERTY, and the phrase IN GOD WE TRUST. The reverse is by John Mercanti and portrays a heraldic eagle behind a shield; the eagle grasps an olive branch in its right talon and arrows in its left talon, echoing the Great Seal of the United States; above the eagle are thirteen five-pointed stars representing the Thirteen Colonies. The reverse inscribed with the phrases UNITED STATES OF AMERICA, 1 OZ. FINE SILVER ONE DOLLAR, and E PLURIBUS UNUM as well as the applicable mintmark. Like the American Gold Eagle and American Platinum Eagle bullion coins, the United States Mint does not sell Silver Eagle bullion coins directly to the public. In order to provide "effective and efficient distribution, which maximizes the availability of the coins in retail markets as well as major investment markets" the Mint utilizes a network of authorized purchasers to distribute the coins. The coins sold in bulk at a premium over the spot price of silver. The coins sold to banks, brokerage companies, coin dealers, precious metal firms, and wholesalers that meet the following requirements. Be an experienced and established market maker in silver bullion coins. Provide a liquid two-way market for the coins. Be audited annually by an internationally accepted accounting firm. Have an established broad base of retail customers to which to distribute the coins. Have a tangible net worth of $5 million. Authorized purchasers must order a minimum of 25,000 coins, which they sell to secondary retailers that sell them, in turn, to the public.