Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. Shops may be on residential streets, shopping streets with few or no houses or in a shopping center or mall found in the central business district. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. In the U.S., retailers often provided boardwalks in front of their stores to protect customers from the mud. Online retailing, also known as e-commerce is the latest form of non-shop retailing.

American Silver Eagle

The American Silver Eagle is the official silver bullion coin of the United States of America. The United States Mint first released it in November 1986. It struck only in the one-troy ounce size, which has a face value of 1 dollar and guaranteed to contain one troy ounce of 99.9% pure silver. The United States Mint certifies its content, purity, and weight. Silver Eagle bullion coins, along with American Gold Eagle bullion coins are viable investment alternatives to the gold and silver bullion coins produced by other countries. To ensure wide distribution of the coins, the United States Mint awarded a contract to Grey Advertising to assist in marketing and publicizing the coins domestically and internationally. The design on the coin's obverse taken from the "Walking Liberty" design by Adolph A. Weinman, which originally had been used on the Walking Liberty Half Dollar coin of the United States from 1916 to 1947. As this iconic design had been a public favorite—and indeed one of the most beloved designs of any United States coinage of modern times, silver or otherwise—it revived for the Silver Eagle decades later. The obverse inscribed with the year of minting or issuance, the word LIBERTY, and the phrase IN GOD WE TRUST. The reverse is by John Mercanti and portrays a heraldic eagle behind a shield; the eagle grasps an olive branch in its right talon and arrows in its left talon, echoing the Great Seal of the United States; above the eagle are thirteen five-pointed stars representing the Thirteen Colonies. The reverse inscribed with the phrases UNITED STATES OF AMERICA, 1 OZ. FINE SILVER ONE DOLLAR, and E PLURIBUS UNUM as well as the applicable mintmark. Like the American Gold Eagle and American Platinum Eagle bullion coins, the United States Mint does not sell Silver Eagle bullion coins directly to the public. In order to provide "effective and efficient distribution, which maximizes the availability of the coins in retail markets as well as major investment markets" the Mint utilizes a network of authorized purchasers to distribute the coins. The coins sold in bulk at a premium over the spot price of silver. The coins sold to banks, brokerage companies, coin dealers, precious metal firms, and wholesalers that meet the following requirements. Be an experienced and established market maker in silver bullion coins. Provide a liquid two-way market for the coins. Be audited annually by an internationally accepted accounting firm. Have an established broad base of retail customers to which to distribute the coins. Have a tangible net worth of $5 million. Authorized purchasers must order a minimum of 25,000 coins, which they sell to secondary retailers that sell them, in turn, to the public.